CHILL LIKE THAT is Smirnoff ICE’s re-entry to Northern Europe, built to reconnect with Gen Z. We turned the tension of keeping things cool while the world is on fire into a bold visual language and creative assets that feel native to culture, confident, kinetic, and effortless. Same taste, new look, designed to cut through without trying too hard. 🧊

The campaign ran across OOH, print, and digital. The launch took place in early summer 2025 across several markets, including Germany, the Netherlands, Switzerland, and Denmark.