At its heart, this concept has been developed to celebrate the bold use of colors throughout the adicolor collection. By utilizing the colors from the adicolor Trefoil, eye-catching complementary and contrasting color corners were created in a dynamic studio location. The meticulous craftsmanship in the set designs serves to showcase the collection in a truly creative and fashion-forward manner.

The design system of the digital assets follows the same approach as the photoshoot, skillfully balancing complementary and contrasting color backgrounds, resulting in products that truly stand out.

The global toolkit successfully launched the collection across various markets, primarily on owned channels, such as the website, adidas app, social, and CRMs.