The spot is a call to action for young people to think about their future and take steps to protect themselves and their loved ones. Through its compelling messages and real-life stories, the aim is to encourage young adults to start planning early and to make life insurance a part of their financial planning.

Today you’re not too young for anything. Not to commit nor to take life seriously. Not to be your own boss. Not to dress like your grandfather - stylish. Nor are you too young to think about the future.