adidas just unveiled its latest football boot collection, the 'HardWired' pack. The pack includes vibrant and eye-cathcing new looks for all of the brand's football cleat silos.

The campaign features adidas’ biggest stars including Messi, Pogba, Salah and Dybala. The campaign graphics were designed to feel disruptive, taking inspiration from analogue craft techniques - layering, collage, and illustration to visually communicate each of the four USPs (Class, Agility, Speed, and Control). ⚡⚽⚡

We created and adapted the main campaign assets for use across all channels, including digital, in-store, out-of-home, print, and anywhere else where you can spot the three stripes.