LEGENDS by adidas & FIFA

Integrated Campaign

adidas x EA SPORTS FIFA Legends Pack: Connecting the digital and physical world.

adidas and FIFA are bringing to life three legendary boots from the game, based on their original silhouettes, in a black, white, and gold colorway, including the iconic adidas Predator modeled by David Beckham - the legend himself. ⚡⚽⚡

We created the global campaign assets for use across all channels: digital, in-store, out-of-home, print, and anywhere else you can spot the three stripes. 👀🔥


Agency: Studio-A adidas in-house / Amsterdam
Role: Associate Creative Director

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Hardwired - adidas

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Ultraboost Iconic Feels - adidas