World Cup Breakfast by McDonald's

TV COMMERCIAL SERIES

McDonald's and soccer have something in common: they unite people.

Created for US Hispanic and General Market, these three commercials tell the story of people of all walks of life in America that turn to the World Cup to support Rodrigo, the manager of a McDonald's restaurant and one of the few Hispanics around. At the end of the competition, the neighbors have not only seen all the matches but they have fallen in love with the beautiful game of soccer.

Each spot was released in a different stage of the competition.


+ OPENING ROUND

+ QUARTERFINALS

+ THE FINAL

+ 6" BUMPER ADS

+ CASE STUDY WITH RESULTS

Agency: ALMA DDB
Role: Art Director

Recognition:
Effie Awards
- Finalist in Multicultural & Lifestyle Segments
Effie Awards - Finalist in Restaurants
CMC Culture Marketing Council - Bronze in Mainstream Impact Driven by Cultural Insight

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