Guinness launched its largest global campaign to celebrate its sponsorship of the 2024-25 Premier League season. As part of DIAGEO’s in-house agency, my role included creating, collaborating, overseeing, and supporting the global launch by delivering over 900 assets for the live date.

We worked closely with ATL, BTL, Media, Social, and PR agencies to produce a comprehensive 360-degree suite of assets, ranging from print ads to social media, retail, and pub materials. Additionally, we developed master global assets and supported local markets with adaptations to ensure a cohesive and impactful campaign.